Setting up and establishing a startup isn’t easy, to say the least. There are lots of efforts and sacrifices a founder has to do, whether it’s working late nights to even skipping a day at work.
However, it’s even harder for the startup to sustain and thrive in this competitive world. You may have search hours on end on Google to find ways how to boost your startup. And also havetried tons of marketing tactics to promote your business, including email marketing, social media marketing, search engine marketing, and so much more.
If you’re reading this blog, let us assure you that your search is ended. We’ll be discussing every marketing tactic you can leverage to promote your business without spending a single dime.
However, if you need your business to thrive, you need to remember these marketing tactics like the back of your hand.
So, let’s cut to chase and get on with the free video marketing tactics that your business startup is missing out on.
1. Leverage Live Videos
All the major social media platforms such as Facebook, Twitter, and Instagram offer live video. You can leverage live videos to promote your brand and make a compelling impact on the minds of your potential customers.
Moreover, a few years ago,Mark Zuckerberg declared that the videos are the future for Facebook.
There are plenty of ways you can leverage live videos, such as promoting your brand, answering multiple queries with a single video, or create a how-to-video for potential customers to use your brand.
And the best part of live videos is that it doesn’t cost you a single penny. So, utilize this awesome feature and make the most of it.
2. Use Your Smartphone To Make Videos
Your smartphone can work as an explainer video production studio to make enticing videos to explain the message of your brand
As a matter of fact, you can utilize your smartphone to make any video for your conversion funnel. Whether it’s a product demo video, how-to video, video testimonials, live videos, and the list goes on!
However, if you want to spend your hard-earned just to feel that you’re contributing to your business, then invest in your steady tripod and a quality microphone. So, you may be able to get a stable video with decent audio.
3. Re-Use Your Old Content
There comes a time when you’re not getting any new ideas for your content.
Trust us. We’ve all been there.
Fortunately, there’s another way to make an impact. Just use your old content and make it exciting to attract and entice your target audience.
How, you might ask? Well, let’s break it down for you.
- Create a product demo video so that your current and new customers can use it to their advantage.
- Transform your old jargon cluttered content into simplified form to easily read and relate to your potential customers.
- Update your old blogs by adding more insightful and latest statistics relevant to the current trends.
Now you might wonder, what does it all cost? Let us tell you a secret. It’s FREE!
4. Create Videos For Silent Audience
If there’s one thing we learn from the silent era, people don’t care about the sound; if you can get the gist of what the video is really about.
The same rules apply in the modern era.
85% of videos on Facebook are watched without turning on the sound.
Thus, it makes it all the more important for you to make your marketing videos that can also be watched without turning on the sound.
How do I do that, you might ask? You need to add aesthetic visuals to your video to make the video all the more engaging and captivating.
Moreover, you also need to add subtitles or closed captions at the bottom of the screen for the viewers to stop scrolling and read what you have to say in your marketing video.
Finally, you can also make a typographic video, where the words flow come right in without actual sound or voice over.
5. Reduce Your Video Production Cost By Hiring A Freelancer
If the time is of the essence for you, then it’s better to hire a freelancer to create your marketing video.
There are several freelancing websites on the internet when you Google it. And you will find tons of freelancers that are more than ready to take on the next big project.
To get in touch with them, you need to look for their reviews from their previous clients. If the reviews are good, then you can contact them.
However, getting good reviews isn’t enough; you need to ensure whether they comprehend the concept of your project. Otherwise, your money will go down the drain.
6. Reduce Your Website’s Bounce Rate By This Simple Hack
Viewing the statistics on analytics and finding that visitors aren’t staying on your website for long is truly an alarming situation.
And, of course, you wouldn’t want that to happen.
So, what you can do is add videos on your homepage or landing page.
Why?
According to Forbes, 88% of visitors tend to spend more time on a website with videos.
Now, you may have comprehended the sanctity of incorporating videos.
But that’s not all.
You also need videos that are captivating to engage and attract your target audience.
There are tons of options for that. You can include product demo videos, explainer videos, introduce the company, or even start off with a video testimonial that will build trust.
7. Don’t Compromise On Quality
Always remember to make quality videos.
The quantity doesn’t matter; even sometimes, it may turn out to be downright spam.
Making videos without giving any thought would ruin your brand’s reputation. So, we strongly advise you to refrain from such activities.
So, take your time building a video marketing strategy that makes a video that truly resonates with your brand and conveys the right message to your target audience.
It will build trust and confidence in the minds of potential customers.
Conclusion
Well, there you have it.
These were some of the free marketing tactics that were missing out on.
Now, leverage these tactics to make the most out of your video marketing campaigns and make your startup thrive in the competitive world of today.
Author Bio
Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.
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