In this tech-led world, every business needs a website. But not all of them need a custom web solution. Unlike a decade ago when you need to hire a developer to build your website, today, anyone can make their own website. A plethora of web solutions is available in the market with free and paid templates. The users can easily add and upload content and click the publish button.
These templates may not be a perfect fit from a business perspective. Although they are quick and easy to set up, there are various features and functionalities which you may miss while choosing a ready-made template. This can directly affect your business goals.
Hence, there is an increase in the custom web development solutions with the recent businesses and startups. Let’s understand everything you need to know and consider before choosing custom website development solutions.
What Is Custom Web Development
Custom Web Development simply means a customized website solution for your brand, product, services, or business objectives. It allows you to have a unique website for your brand that includes different functionalities as per your preferences.
Why Do You Need A Custom Web Development Solution
Custom web development helps your business stand out from competitors. But it’s not always necessary that you need a custom web development solution. It depends on the type of your business and the complexity of the website you want to build.
Custom Web Development Vs Ready Made Template
Using ready-made templates, or any of the popular templates that support web development for your website can be helpful. Most of the time, they are easy to use, time-saving, and cost-effective.
On the contrary, you’ll receive a generic design appearance that will lack the uniqueness of your business or brand, or products. Also, you’ll be trapped in the template customization options. Thus, you won’t be able to go beyond the template mold you are provided with (both design and functionalities).
Advantages of Custom Web Development Solutions
- Branding
With a lot of pre-made templates available in the market, many websites look and feel alike. This is because the same templates are used and only images and content are changed.
But, custom web development helps you stand out and lay an unforgettable brand impression. With a unique website that your customers haven’t seen before, you can attract them and look more professional as well as reliable. Custom web development enables more space for original corporate branding which is important for the growth of your company.
A custom web development solution allows you to use every visual inch of design and every functionality as per your need.
- Long Term Investment
Although the cost of a custom web development solution may seem more compared to simply using a template, the price is worth it in the long run.
For instance, custom web development solutions can scale up easily. Hence, the more your business grows, the more your developers can scale your existing website or app.
Along with this, personalized websites can easily adapt to your business needs and objectives. Such websites have a higher ROI as they are developed with individual clients in mind.
- Best For Complex Websites
For instance, you decided to use WordPress for your website platform by installing a simple platform. With few customizations, your website is ready to go live. As soon as your website is live, you start adding various functionalities and plugins, blog content, high-quality photos, etc. This will make your website slow.
Custom web development enables you to eradicate unnecessary bloatware while enabling functionalities. You can also cut costs in the growing API microservices landscape. Simply hire web developers that can help you build a personalized website that won’t affect the speed and performance of your website.
- Great User Experience
When a website is built considering your target audience, that works smoothly on a lot of browsers and devices, and is blazingly fast, you can deliver an outstanding user experience to your visitors.
User experience is one of the vital factors for both – search engines and customers. Hence, a better user experience can greatly influence your customers to choose you over other competitors.
- SEO
Most of the templates are not built keeping performance and speed in mind. And if they are, they require a bit of maintenance to keep their performance good. Google prefers custom websites and web apps that perform well and are speedy to load. It will help your website rank better and your potential customers can easily find you.
When Do You Need Custom Web Development
You need to consider a few things before opting for custom web development solutions.
- Decide Business Goals
It’s important to clearly decide your business goals and look through different options as well. For instance, you may need a website for just branding purposes or an eCommerce shop. Both aren’t the same.
- Plan. Plan. Plan.
Be it an in-house project or a website, you need proper planning. Once you have decided your business goals and are crystal clear about them, think about the target audience, their pain points, the buyer’s journey, and much more.
- Budget
The most important thing is the price of your website. Consider your budget before choosing custom solutions as they may be a bit expensive. Also consider the running costs, website maintenance costs, recurring hosting, domain name costs, etc.
- Compare
The above-mentioned aspects are enough to let you know about your business requirements. After that, you not only need to compare the two available approaches but also their proposals. Simply Google everything about the company, their reputation, reviews, etc.
Wrapping Up
You need to go through the advantages and disadvantages of custom web development and compare them against your brand, its business goals, and decide what will be the best choice for your business. But, if you need an outstanding website and an amazing user experience with custom functions and great performance, custom web development is the right choice for your business. It may be more expensive but will take your business to the next level in the long run.
