Customers have always been the king and it is the ultimate goal of every business to generate as many leads as possible.
Now starting a small business is not easy. But once you have launched your dream company, the next step is to get the clout from the market niche that you are trying to penetrate.
Even if you have a loyal customer base,gaining new customers is the key to scaling up the business. Every business has to ensure that their business is relevant and that there is always an influx of customers.
Now finding new customers have been the greatest challenge for any business. If you are thinking of attracting new clients or customers, here are some creative tips to help you achieve that.
Just take a look.
- Partner with Other Businesses – Once you have identified the ideal client base, you can enlist retail brands, charities, lifestyle brands and other businesses with the same clientele. You can then propose partnerships to these businesses. You can devise something innovative to appeal to their existing clientele. For example, if you are partnering with a designing boutique ad you are a personal trainer, then you can offer a free workout session with the dresses that your offers. You should do the relevant paperwork that will help the customers make the most of this session. Again, when the customers do visit for the free sessions, you should convert them. For that you can use special offers, discount coupons etc.
- Reward the Customers Personally – Start keeping a track and honoring their special day. For example, all of us get pleasantly surprised when Google wishes us with a fun doodle on our birthdays. This gives a personal feel. Similarly, you can also send personal mails to your customers on their special days. This way you are rewarding your existing customers just for being there. Also try to address them with their first name. This creates a feeling of trust and also provides a personal touch. Thirdly, try to keep in mind the personal preference of the customers on the basis of the previous purchases. You can create an incentive program that actually brings together these choices. These gestures will make customers feel good and help them to trust you more.
- Create a Buzz – It is important that you create a buzz around your brand. In this case, an outstanding customer service is the first step. If you deliver what you promise and treat your customers with respect, people are going to learn from the word of mouth that your business is doing good job and this is bound to generate more leads. Businesses that lack proper customer service fails to survive in the long run.
- Put a Human Face to Your Business – You should interact and meet with more people as that helps to build up loyal customer base. You should use the social media for your business not just for broadcasting but conversing with real people. Same is the comment section of your blog. Your support desk should not be used just for solving issues. Try to understand what people are looking for and how you can serve them better. Apart from that, you should also try to converse with your customers as they enter your shop if yours is a brick and mortar shop. Try to participate in trade shows, conferences etc. which will provide you with ample opportunity to make real conversations and build a rapport with your present and potential customers. This is going to serve you even better in the long run and help you generate more leads.
- Give Your Customers Something to Remember You By– Just like interacting, this one is also going to have a long-term impact on your business. Irrespective of the size of the business, you can use customized products like custom lanyards in Australia that will not just appeal to the customers and entice them but also remain with them for a long time to come. This way they will be reminded of your brand whenever they lay their eyes on that gift. What’s more their family, friends and acquaints also get introducedto your brand name and logo whenever they come across the product. This is a great way to retain your current customers and also attract new ones.
Now implement these and help your business attract more customers without investing massively and eventually create its own niche in the industry.
Author Bio:
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.
